FERNANDA STEINMANN
BIO
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SELECTED PROJECTS fersteinmann@gmail.com
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EXPERIENCE

Bloomingdales.com
Art Director - (New York, NY) 10/09 - Present

Photoshoot Concept and Art Direction for Home Pages, Lookbooks, Style Guides and Emails.
Lookbooks: Marc by Marc Jacobs, Vena Cava for Aqua, Holiday Styleguide 2009 and 2010 among others.
Present concepts to clients and vendors. Brand development online. Flash Editorials Concept and Design, also guiding programmers,
junior designers and freelancers. Weekly meetings with marketing and merchandising teams for brainstorming and feedback.

AnnTaylor.com and LOFTonline.com
Art Director - (New York, NY) 04/07 - 09/09

Conceptualize and design seasonal editorials. Partner with Senior Art Director in developing concepts for photoshoots, as well as helping directing it on set, editing photos and making retouching comments. Oversee design and execution of external marketing. Successfully guide programmers, designers, and freelancers to secure brand identity online. Oversee information architecture and design development as well as the graphic production. Weekly meetings with marketing and production teams for brainstorming on business strategies and its implementation.

Freelance Art Director 01/07 - 04/07
TMS Group - Marketing group from Miami - Designed the website and animations. Oversaw information architecture and programming implementation.
HM Project - South American Art Collection - Project Identity program: logo, collateral and website. Managed team of programmers on the implementation of site and CMS database gallery.

StyleSight.com
Art Director - (New York, NY) 05/06 - 12/06

Responsible for look and feel of the site. Partner with CEO to strategize brand placement with CEO. Elevated brand with web redesign and company catalog. Developed logos, interface design and seasonal fashion concepts. Worked in tandem with Editorial Director and Technology Director to ensure consistent brand and interface implementation. Analyzed and researched upcoming Fashion Trends. Traveled to Miami and Brazil for trend research and streetwear photography.

DKNY Jeans European Division
Art Director - (New York, NY) 02/06 - 04/06

Trend Research for Fall/Winter 07-08. Developed graphic themes and cut and sew designs for Men’s & Women’s Collections. Assign project resources and set direction to junior designer and interns.

MIKCO PLUS AGENCY - (psychopedia.com)
Art Director - (New York, NY) 05/05 - 12/05

Worked with Creative Director in developing marketing concepts for online campaigns
(Benefit, Sephora, Rugby, Paper Denim etc.)

Arrow Shirts
Art Director - (New York, NY) 01/04 - 12/04

Developed with Senior Manager Merchant trend manuals for their Licensees, for Fall-Winter 05-06 and Spring 06. Women and Boys. The manuals contained: trends, colors, fabrics, trims. Responsible for concept, design, lay-out, graphics, prints and patterns.

Creative Artists Agency - Youth Intelligence
Art Director - (New York, NY) 11/04

Created the concept, along with Marketing Director, of Press Kit. Responsible for photo editing, graphic design, and print shop relationship. Also reported seasonally on São Paulo, lifestyle and local fashion business.

Here & There
Art Director - (New York, NY) 03/03 - 04/05

Develop and elevated the company with new Identity Program, Collateral, Packaging, and website. Responsible for concepts, design, lay-out, editing information and photos of Fashion Forecast Publications sold for world renowned brands (Lacoste, MaxMara, Saks,Inc, Target among others). Created the concept for Asia Interstoff 2004 (Here & There was the chief designer of the Forum), including design brochure, Forum Interior and Environment Design (Beijing and Hong Kong). Supervised and motivated Designer Assistants and Interns in the creations and completion of work. Worked with designers and fabric researchers to compile trend information by theme.

Toki Design
Graphic and web designer - (San Francisco, CA) 09/00 - 03/03

Designed invitations, logos, illustrations for cds. Executed final production. Created interface design and programmed web usability with Html and Flash. Photographed and directed Photoshoots for NoMayo Records. Clients: Michael Martin Galleries, Shapiro Gallery, Trout Group, NoMayo Records, Flemington.

Withitgirl Industries
Art Director - (San Francisco, CA) 09/00 - 04/02

Directed branding and design of webzine withitgirl.com and Board Magazine.

MTV Brazil
Set Designer -(São Paulo, SP) 06/95 - 06/97

Designed set and props. Supervised the installation and maintenance of sets and props. Developed images and managed the construction of the MTV Video Music Awards’ set.

PUBLISHED WORK
Neomu #8 (NY), Tokion Magazine (NY), Sportswear International, Flux (England), Elle (Russia), The Face (England), Anthem (LA), Capricho Magazine (Brazil, limonada-biz.com (Brazil)

SKILLS
Excellent skills in Photoshop, Illustrator, QuarkXPress, InDesign, GoLive, Dreamweaver, MS Office, Powerpoint. Experienced with HTML, Flash, After Effects and Phase 1. Solid understanding of the parameters and technical constraints in publishing languages such as: HTML, DHTML, JavaScript. Strong troubleshooting skills, familiar with cross-browser and cross-platform issues, comfortable with Mac or PC. Habile Illustrator: digital or pencil figurative drawing. Fluent Portuguese and conversant in Spanish.

EDUCATION
1997 BA Fine Arts - FAAP Fundação Armando Alvarez Penteado, São Paulo, Brazil
2001 Certificate in Multimedia - Berkeley College, Berkeley, CA
2009 Fellowship at Brooklyn Polytechnic - Art & Technology

> ANN TAYLOR
> LOFT
> DKNY JEANS
> HERE & THERE
> ASIA INTERSTOFF
> STYLESIGHT.COM
> YOUTH INTELLIGENCE
> MTV
> EDITORIALS
> WHITNEY MUSEUM
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